|
VYSOTA Ltd (“Height” from Ukrainian) - the distributor of 18 European companies which manufacture gear, shoes, outfits for outdoor kinds of sport like mountaineering, climbing, skiing, hiking and trekking.
The company works on the Ukrainian outdoor market for ten years. There are more than 50 outdoor-shops which are selling the goods imported by VYSOTA.
«Our company was among the first to appear in the outdoor market of Ukraine. A lot of work was to be done: numerous trainings, professional business-plans. All of this have enabled us to be fixed reliably on this market. We were conscious then that succeeding one purpose it is necessary to have already new horizons and to continue movement».
Vitaly Skorik, General Director |
At the early beginning VYSOTA started with distribution of rock-climbing equipment. But company evolution was closely connected with Ukrainian outdoor market evolution. Taking into account needs and requirements of growing outdoor market and people with an active lifestyle, VYSOTA has started to work with new European brands and distribute new goods: tents, sleeping bags, clothes, footwear, etc.
New tendencies of outdoor market development lead to broadening of the range of imported goods and opening of new shops. These shops started to work with new ideology, which implies simultaneous offer of goods for various outdoor kinds of sports and rest, such as: mountaineering, skiing, diving, tourism, mountain bike, hiking, trekking, different kinds of marathon, etc.
At present time the main goal of the company is to float shops with all possible range of outdoor goods. Since 2006 the company started to work with two other top-level brands Mammut and Stoeckli. The range of VYSOTA outdoor goods gets the newcomer – ski.
«Our marketing goal is to minimize selling efforts. It is necessary to learn and understand a customer precisely, so that the product fits customer demands perfectly and sell itself naturally».
Vyacheslav Semenets, Marketing Manager |
Launching the distribution of the new brand, one should examine the market and make sure that the brand and it’s products will find their customers and their own role and place on the market. That is why the company holds the following:
- carrying out marketing researches of the market
- researching outdoor shops demand
- monitoring market trends.
While trying to keep sales growing the company also helps dealers to sell successfully. That is reached with the use of conferences and seminars for dealers, merchandising support, applying of marketing communication system.
The amount of brands and competing products is growing every year. Good selling company depends on effective presentation. From this point of view VYSOTA realize system of marketing communications, which include advertising, public relations, branding, exhibitions, sponsorship, integrated marketing communications in points of sales, etc. This marketing strategy is quietly new for Ukrainian outdoor market.
VYSOTA staff are friendly, successful and constantly growing people. All of them have the same outdoor lifestyle. They use and test new gear and techniques during outdoor activities.
«It’s nice to work in a company with a good image, but it should be understood that image of a company is very important and unstable thing. And it depends from our efficient efforts».
Elena Davydova, Sales Manager |
Effective and qualified work with clients is provided by efforts of each person. VYSOTA team is a well organized mechanism, where each specialist know what he has to do and do it professionally.
They are young persons, who are delighted with active kinds of sport and their job.
Vitaly Skorik - General Director
professional climber in the past
Activities: skiing, mountaineering
Vyacheslav Semenets – Marketing Manager
Activities: snowboarding, mountaineering
Elena Davidova – Sales Manager
Activities: skiing, mountaineering
Oksana Morozova – Sales Manager
Activities: snowboarding |
